What is LinkedIn Sales Navigator + How to Optimize Your LinkedIn Profile

LinkedIn Sales Navigator makes selling easy with sales tools that focus on helping you find the right prospects, so you can begin to build trusted relationships with them.

The main function of Sales Navigator is to create custom lists to better organize and prioritize your saved leads and saved accounts.

  1. My network – includes all your 1st-degree connections.
  2. Lead Lists – includes all saved individuals.
  3. Account Lists – includes all saved companies.

Optimize Your LinkedIn Profile

Before you start creating lists on LinkedIn Sales Navigator, you need to first optimize your personal LinkedIn profile!

Think of your LinkedIn profile as a landing page. What value can you offer your potential clients? What are your accomplishments that will make them contact you first?

LinkedIn Sales Navigator 101

Now that we have our personal LinkedIn profile optimized, we are ready to start using LinkedIn Sales Navigator!

LinkedIn Sales Navigator is not free, but they do offer a free trial. So sign up for the trial at the link below and then navigate to your LinkedIn Sales Navigator homepage.

Signup/Login to LinkedIn Sales Navigator at: https://www.linkedin.com/sales

LinkedIn Sales Navigator Resources

Make sure to check out LinkedIn’s Learning resources and courses:
https://www.linkedin.com/learning
https://www.linkedin.com/learning/learn-linkedin-sales-navigator
https://www.linkedin.com/sales/training

Additionally, here is another great guide by LinkedIn on sending InMail messages: https://ptdrv.linkedin.com/74fu8ml

Cheers!

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