When searching for new potential clients, we at Coursenvy turn to LinkedIn, specifically LinkedIn Sales Navigator! With this advanced search tool you can find the EXACT type of professional you are seeking. Let me share with you our detailed filters that output the best results.
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As you can see in the screenshot above, I created an Advanced Search for Leads. My goal is to find the DECISION MAKERS at the company (i.e. the founder or owner), so I will filter out any LinkedIn users that are not who I want exactly. Below I will share field by field my exact inputs/selections in the left FILTER sidebar.
Keywords
Paste in the following:
NOT “retired” NOT “intern” NOT “assistant” NOT “associate” NOT “student” NOT “aspiring” NOT “seeking” NOT “new opportunities”
Past Lead and Account Activity
Select:
Remove contacted Leads from search
Geography
Type in the city or country you want to find leads in. The more exact the better.
Company
Include the keyword or keywords you want to appear in the user’s company field. For example, Dentist or Dental for targeting the dentistry industry.
Make sure to select CURRENT to search on users with those keywords for the company they are working at now.
Company Headcount
Depending on what type of company you are seeking, select the total employees the company should have here. For a small, self-owned business, I will select:
Self-employed
1-10
11-50
Seniority Level
In order to target the decision-maker at a company, you want their seniority level the highest possible.
Type in:
Owner
Title
For the LinkedIn user’s title, select CURRENT and type in:
founder
owner
Then make sure to exclude any random sales or training people in this niche by excluding from the title:
Consultant
Instructor
Manager
Sales
Supervisor
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Discover top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide. Read the Ultimate Guide to LinkedIn Marketing