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Standard Events or Custom Conversions for Facebook Ads?

Standard Events or Custom Conversions???

Confused about the difference between Standard Events or Custom Conversions on Facebook? We’ve got you covered on Coursenvy!


Make sure to check out our Facebook Marketing Mastery Course with over 100,000 students at: https://coursenvy.com/courses


So first let’s compare CUSTOM CONVERSIONS vs STANDARD EVENTS.


Standard Events VS Custom Conversions

Custom conversions allow you to segment your event data based on rules you set (for example, people who have subscribed to your newsletter and landed on your thank you confirmation page). Learn how to create a custom conversion at: https://www.facebook.com/business/help/182135238967018


Click the link below to learn when to use custom conversions instead of standard events. You will also learn how to use custom conversions to split standard events: https://www.facebook.com/business/help/780705975381000


How to create custom conversions using events: https://www.facebook.com/business/help/434245993430255


Differences between standard events and custom conversions

Standard events and custom conversions both allow you to track and optimize for actions on your website. An easy way to differentiate the two is that standard events give you more features, but custom conversions are much easier to set up.

Learn more at: https://www.facebook.com/business/help/1669861173231595


What’s the difference between standard and custom events?

When any action is taken on your website, your Facebook Pixel tracks it as an “event.” Then you can use events to track conversions and much more!


Click this link to learn more: https://www.facebook.com/business/help/964258670337005

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