Standard Events or Custom Conversions for Facebook Ads?
- Coursenvy
- Apr 6, 2022
- 1 min read
Updated: Jun 21, 2022
Standard Events or Custom Conversions???
Confused about the difference between Standard Events or Custom Conversions on Facebook? We’ve got you covered on Coursenvy!
Make sure to check out our Facebook Marketing Mastery Course with over 100,000 students at: https://coursenvy.com/courses
So first let’s compare CUSTOM CONVERSIONS vs STANDARD EVENTS.
Standard Events VS Custom Conversions
Custom conversions allow you to segment your event data based on rules you set (for example, people who have subscribed to your newsletter and landed on your thank you confirmation page). Learn how to create a custom conversion at: https://www.facebook.com/business/help/182135238967018
Click the link below to learn when to use custom conversions instead of standard events. You will also learn how to use custom conversions to split standard events: https://www.facebook.com/business/help/780705975381000
How to create custom conversions using events: https://www.facebook.com/business/help/434245993430255
Differences between standard events and custom conversions
Standard events and custom conversions both allow you to track and optimize for actions on your website. An easy way to differentiate the two is that standard events give you more features, but custom conversions are much easier to set up.
Learn more at: https://www.facebook.com/business/help/1669861173231595
What’s the difference between standard and custom events?
When any action is taken on your website, your Facebook Pixel tracks it as an “event.” Then you can use events to track conversions and much more!
Click this link to learn more: https://www.facebook.com/business/help/964258670337005
Continue Learning
Get access to ALL of our top-rated Coursenvy courses at: http://modmba.com
Join our FREE Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies
"Tigro Club offers an amazing platform for gamers and entertainment lovers. The user experience is top-notch and super engaging!"
Tigro Club Game | Tigro Club Login | Tigro Club
"Diu Win Game offers an exciting and immersive gaming experience. If you're looking for something fresh, this game is definitely worth a try!"
Diuwin Game | Diu win Login
"TC Lottery offers an exciting chance to win big! Definitely worth checking out if you’re looking for a trustworthy and fun lottery experience."
tc lottery | tc lottery login
"Jalwa Game offers a thrilling gaming experience with unique features. Can't wait to see more updates from this incredible platform!"
Jalwa Login | Jalwa Game Download | Jalwa Games | Jalwa Game
The website Sikkim Game Download offers a smooth and easy way to access the latest version of the Sikkim game. The download process is simple and secure, making it ideal for both new and regular players who want to enjoy a fast and thrilling gaming experience anytime.