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Facebook Commerce Manager + How to Add Products to Facebook Catalog

Searching for how to add products to Facebook catalog? Want to create a Catalog Custom Audience via the Facebook Custom Audience builder? In this article, we teach you everything your need to know about the Facebook Commerce Manager.

A catalog is a container that holds information about all the items you want to promote on Facebook and Instagram. You can use your catalog to run ads that display your items, sell from a shop, and more.

How to Create a Facebook Catalog

To create a new catalog:

  1. Go to Commerce Manager:

  2. Start creating your catalog:

    • If this will be your first catalog, click Get started. Select Create a Catalog and then click Get started.

    • If you already have at least one catalog, you'll see all your catalogs listed. Select + Add catalog to create a new one.

  1. Select the type of inventory you advertise or sell and click Next.

  2. Ecommerce (products) only: Choose how you want to add items to your catalog:

    • Select Upload product info if you plan to add items yourself in Commerce Manager.

    • Select Connect a partner platform if you host your items on a partner platform that has an integration with Meta. Select a platform and follow the link to its website to complete setup and import items to Commerce Manager.

    • Import and manage items in your Meta catalog from a partner platform:

  1. Select the Business Manager account that your catalog belongs to. This unlocks more ways to use your catalog than selecting a personal account and enables you to assign other people permission to work on the catalog. To select a Business Manager account, you must be a business admin.

  2. Enter a name for your catalog.

  3. Click Create.

How to add items to your catalog manually in Commerce Manager

The simplest way is to add items manually in Commerce Manager. We recommend this option if you have fewer than 50 items:

Import and manage items in your Meta catalog from a partner platform

Once your catalog contains some products, you can use it to start selling from a shop in Commerce Manager or to create ads featuring your products in Meta Ads Manager:

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