Please ensure Javascript is enabled for purposes of website accessibility
top of page

Facebook Pixel

Updated: Jun 21, 2022

You can use the Facebook pixel to measure, optimize and build audiences for your ad campaigns in Facebook Ads Manager!

Join our FREE Facebook Marketing Course: How to Develop Effective Organic and Paid Strategies

How to use the Facebook Pixel

The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about. Learn more at:

In this article, Facebook covers how to install a pixel on your website, track actions on your site that you care about, and make sure that your pixel is working:

Top 5 Facebook Pixel Best Practices

  1. Drive more conversions – If you want to drive more people to your website and increase conversions, use the Facebook pixel to automatically show ads to likely customers.

  2. Find a larger audience – If you want to find more people who have traits and interests similar to those who have converted on your site, create a Lookalike Audience.

  3. Measure Page post results – You can see the conversions that occur from a Page post that links directly to your website simply by associating it with a pre-existing Facebook pixel and then boosting the post.

  4. Calculate ROI – To calculate a simple return on investment (ROI), first make sure you’ve associated your pixel with a website conversion or a page post ad.

  5. Remarket to site visitors – Once your pixel is added into your website you can build an audience based on your site visitors, then create ads to bring them back to complete their purchase or sign up.

Learn more Facebook Pixel best practices at:

How to Create a Pixel in Facebook Business Manager

The Facebook pixel is a piece of code that’s placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.

How to use an Integration to add the Facebook Pixel code to Shopify

Check out the MUST READ Facebook Pixel implementation guide on the Shopify blog: (plus learn how to EASILY integrate the Facebook Pixel into your Shopify store!)

Facebook Pixel – Facebook for Developers

With the Facebook Pixel, you can:

  • Create custom audiences for your ad.

  • Measure conversion rates for that audience as activity on your website.

  • Use this data to target people on Facebook with relevant ads.

Read more about how Developers use the Facebook Pixel:

Master Facebook Ads, Facebook Pixel, and Social Media Marketing

Get access to ALL of our top-rated Coursenvy courses at:

385 views0 comments

Recent Posts

See All


bottom of page