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Top 6 Ways to Improve your Advertising Cost of Sales ACoS

Improving your Advertising Cost of Sales (ACoS) is a key way to ensure your Amazon advertising campaigns deliver sales at the right cost for your business.


EXAMPLE:


Total Ad Spend = $1,062.77


Total Sales from that Ad Spend = $32,592.69


ACoS = Total Ad Spend / Total Sales from that Ad Spend = 3.26%


  1. Lower your bids on keywords with higher ACoS

  2. Optimize your keywords and match types

  3. Increase bids on the highest performing keywords

  4. Setup ad groups by ACoS goal

  5. Enhance your product detail pages

  6. Test headlines and images


Next, install JungleScout at: https://www.coursenvy.com/junglescout

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