Top 6 Ways to Improve your Advertising Cost of Sales ACoS
- Coursenvy
- Apr 6, 2022
- 1 min read
Improving your Advertising Cost of Sales (ACoS) is a key way to ensure your Amazon advertising campaigns deliver sales at the right cost for your business.
EXAMPLE:
Total Ad Spend = $1,062.77
Total Sales from that Ad Spend = $32,592.69
ACoS = Total Ad Spend / Total Sales from that Ad Spend = 3.26%
Lower your bids on keywords with higher ACoS
Optimize your keywords and match types
Increase bids on the highest performing keywords
Setup ad groups by ACoS goal
Enhance your product detail pages
Test headlines and images
Next, install JungleScout at: https://www.coursenvy.com/junglescout
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