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The Ultimate Guide to Product Photography

Updated: Jun 21

Learn everything you need to know about how to take photos that get shoppers to click and buy, including tips on lighting, shooting, editing, and more.

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Chapter 1: Why Product Photography Is Important

Learn why creating great product images is the most important step to selling online.

Chapter 2: 7 Essential Types of Product Photos

There are many ways to show off your product’s best features. Find out which types of photos work best for your product.

Chapter 3: Choosing Your Camera and Equipment

What’s the best equipment for you? Learn how to select the right tools for your photoshoot.

Chapter 4: How to Build a DIY Photography Light Box

Learn how to create your own lightbox to shoot product photos at home.

Chapter 5: Getting to Know Your Camera

New to photography? Learn the basics about various camera modes and settings.

Chapter 6: How to Shoot Your Products

From lighting your product to framing your shot, get step-by-step instructions on how to do a successful photoshoot.

Chapter 7: (Case Study) Taking Photographs With a Phone

Shooting with a smartphone has its advantages—and its disadvantages. Read how one business owner learned to make it work for her business.

Chapter 8: How to Style Product Photos

Learn how to use styling, props, models, and seasonal touches to make your product photos pop.

Chapter 9: (Case Study) How to Photograph Vintage and One-of-a-kind Items

Read how Coursenvy’s clients developed a system to efficiently photograph their unique finds.

Chapter 10: How to Photograph Challenging Items

Whether you sell jewelry, artwork, furniture, clothing, or vintage items, find out how to get the best shots.

Chapter 11: (Case Study) How to Photograph Jewelry

Capturing that sparkle can sometimes be difficult. Read how one jewelry designer tackled the problem for her business.

Chapter 12: How to Edit Your Product Photos

A little editing can go a long way when it comes to your product photos. Learn about photo editing tools and techniques.

Chapter 13: 5 Common Photography Mistakes

Could lackluster product photos be hurting your sales? Find out how to avoid the most common pitfalls.

Chapter 14: Product Photography Checklist

Planning your photo shoot? Use this handy checklist to take great product photos that sell.

Need more help with Product Photography?

Check out Etsy’s helpful Seller Handbook:

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