Updated: Apr 26
Did you know there is a BEST TIME to post on each social media marketing platform? The optimal post time varies for Facebook, Instagram, Pinterest, Twitter, LinkedIn, etc.
Step #1 - Click here to download our FREE: Social Media Content Calendar Template
Discover the Best Time for Posting Content on Social Media
If you are unable to time your posts during the peak hours of active users, you might miss out on interacting with a lot of potential users who might like to connect with you or your brand.
Platforms like Instagram, Facebook, and other social media platforms have become the primary landscape for people to interact and get social.
Social Media is the instantaneous way for people to build connections and stay updated on current events. It has grown as a the main medium for individuals and businesses to elevate their user engagement.
To put it all in one sentence, the social media usage habits of people have changed, and it requires the attention of companies and marketers to review their marketing strategies.
One key factor that plays a key role in maximizing users' engagement with the content on social media is the time it is posted.
When Should I Post My Content?
The answer to your question comes from a rigorous analysis and interpretation of your social media content insights.
Follow these steps:
Create content to post on your social media account regularly.
Post the content every day at diverse times for at least two weeks.
Collect the insights from all the platforms and evaluate the performance.
You can use the following set of KPIs (Key Performance Indicators) to measure the performance of your content -
For Measuring Reach:
Collecting additional data such as leads generated through a certain post also helps in solidifying the data obtained from other KPIs.
But What If I Have Just Started From Scratch?
Okay, so for new users, it is hard to define their perfect posting time based on the very little data collected through the above process.
Thus, the best approach to identifying the best times to post on social media is by making informed guesses. Think logically about the possible active hours of the audience.
Few more possible things you can think about -
Working hours of the target audience
Weekdays for B2B and Weekends for B2C
Commute Time - Mornings and Evenings
Also, try to figure out the location of your target audience to follow the different time zones and define the best time for posting.
What Is The Importance Of Good Timing On Social Media?
Social media has always been a great place for people to connect, build, and cultivate relationships. But with a shift in the paradigm of social media usage, it has now become a place for engagement rather than interaction. Hence it is necessary to identify the best posting time for you as it ensures maximum engagement.
Importance of Good Timing on Social Media = Increased Engagement Rates
Posting at the right time increases your engagement and brings you more likes, follows, shares, etc.; plus it will lead to increased traffic on your website!
When you post at the best time of the day(that varies on different days), it increases your reach, and more traffic is likely to land on your website after visiting the post.
These two outcomes are enough to define the vital role played by timing in growing your social media presence.
The Best Times to Post on Social Media (EVERY PLATFORM)
If you wish to reduce the burnout of finding the best times for posting on social media, you can use the aggregated information interpreted from Sprout Social's analysis of 20,000 + accounts.
Read below to find detailed information about the best posting times on various social networks.
Best Times to Post on Facebook
Best Days - Tuesday, Wednesday, Friday
Best Time - 9 am - 1 pm.
Facebook is the ruling platform for Social Media Marketing, and one should not eliminate the need to post actively on the platform.
You can engage with the global audience on Facebook, and the platform can be best used for running brand promotions.
Worst Day - Saturday
Posting during peak times, as mentioned above, can lead to a significant increase in your engagement with the audience.
Best Times to Post on Instagram
Best Day - Tuesday
Best Time - Tuesday, 11 am - 2 pm and Monday to Friday, 11 am
A number of new features were added to Instagram during the lockdown, and that combine to make it the perfect social platform.
Instagram is one unique platform to help businesses and individuals build a visual identity. It is great for building brand reputation and provides various tools to make it easier for the users to track their performance on the platform.
You can convert your Instagram account into a creator or business account to get access to multiple inbuilt marketing tools.
Use the best times to post your content and see yourself growing as a brand on social media.
Worst Day - Sunday
Best Times to Tweet on Twitter
Best Day - Wednesday
Best Time - Wednesday, 9 am - 3 pm, and Tuesday and Thursday, 9 am - 11 am
Twitter has been the first source of information for many internet users for a long time now. It is different from other social networks in many ways. You can find the trending topics and discover the latest happenings and news.
Brands can use Twitter to fulfill multiple purposes like - proactively reacting with the users, analyzing the voice of customer data, etc.
Twitter allows the users to post content of up to 280 characters only as the platform is meant more for real-time communication.
Reach out to a wider audience on Twitter by sticking to the best posting times and experiencing a tremendous interaction online.
Worst Day - Saturday
Best Times to Post on Linkedin
Best Days - Tuesday, Wednesday, and Thursday
Best Time - Tuesday and Thursday 9 am– 12 pm, Wednesday 9 am – 2 pm
Linkedin is another great platform but is not the same as other social media channels as it is more professional and personal growth centered, where users can post about their achievements in their professional careers.
You can use Linkedin to connect with your professional networks; the platform has a specialized focus on employee interactions.
Consider posting during peak hours for a higher engagement with the audience and build a strong profile on the platform.
Worst Day - Sunday
Best Times to Post on Pinterest
Best Days - Friday and Saturday
Best Time - 8 pm - 11 pm
Pinterest is the best platform for content marketing. For profiles that have visually based audiences, having a strong presence on Pinterest is more like a need.
When users open their feed, they see the pins in chronological order, and the same algorithm is followed when users search for hashtags. Thus it becomes essential to post at the right time to grab the maximum engagement with a wide number of users.
Best Times to Post on TikTok
Best Days - Throughout the week
Monday 6 am - 10 am
Tuesday 9 am, and 2 am - 4 pm
Wednesday 7 am, 8 am, and 11 pm
Thursday 12 am 9 am and 7 pm
Friday 5 am, 1 pm, and 3 pm
Saturday 11 am and 7 or 8 pm
Sunday 7 am, 8 am, and 4 pm
TikTok has emerged as an excellent platform for users all across the globe. Many businesses are also using the platform to interact with their audience and boost sales.
But having a good following is definitely a prerequisite to seeing significant results on the social platform.
You might be creating great content, but with low engagement, things might not work out the way you want. In order to accumulate a good following on Tik Tok, you must time your posting just like any other social media platform.
Posting in those hours when users are more active increases your chances of getting discovered by more users.
Found your Perfect Time for Posting?
After reading through the well-mannered stack of information in this blog, you are expected to schedule your next big post at the perfect timing.
Social media is an advantageous marketing tool if used the right way, and posting content during peak hours across different platforms is a key ingredient to extracting the maximum output from Social Media Marketing.
Post in the mentioned time schedules to see positive figures of your social media engagement or find out your best posting time following the process mentioned in the earlier part of this blog.