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What are Optimal Social Media Image Sizes?

Updated: Aug 25, 2023

To set your brand apart from the competition, you need to take the time to not only create high-quality images but ensure you are using the correct image sizes on the varying social media networks! The optimal social media image sizes can vary drastically, but we have created this handy guide/post to act as your go-to image sizing reference for all your social media marketing channels!

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Social Media Image Sizes

UPDATED 4/19/2023

First off, ASSUME EVERY IMAGE YOU FIND ONLINE IS COPYRIGHTED! Always create original content! Take your own photos. Use amazing free software like Canva! Look, they do all the work for you providing the CORRECT social media image sizes:

Here is the link to Canva's Social Media Image Size Guide:

Facebook Image Sizes

Make your Facebook page and Facebook ads stand out! But start by using the CORRECT

Facebook Ad Formats: Depending on your Campaign Objective, you can select varying formats for your ad.

  • Image – Ad Specs and Facebook Images Guide

  • Video/Slideshow – Ad Specs and Facebook Video Guide

  • Carousel – Ad Specs and Facebook Carousel Guide

  • Collection – Ad Specs and Facebook Collection Guide

  • Instant Experience – Ad Specs and Facebook Instant Experience Guide

Instagram Image Size

Landscape image ad sizes should be 1200 x 628 pixels, and have an aspect ratio of 1.9:1.

Square images should have a 1:1 ratio, and use 1080 x 1080 pixels.

Vertical image ad sizes should be 600 x 750 pixels, with an aspect ratio of 4:5

Design Requirements for Instagram Feed Ads:

Twitter Image Sizes

Twitter image sizing is fairly simple. Photos you tweet appear cropped to 440 x 220 pixels in your stream of updates. Upload the max size photo (1024 x 512 pixels) though to avoid them being pixelated when they are expanded. Then for your Twitter profile header photo use images that our 1500 x 500 pixels. Finally, for your Twitter profile photo, upload images sized 400 x 400 pixels.

Pinterest Image Sizes

Make Pinterest is all about the endless scroll. I love using TALL images that take up a good portion of users Pinterest feed. So upload Pins a minimum o 600 px wide (Pinterest recommends an image aspect ratio of 2:3 or 600 pixels by 900 pixels minimum). The ideal Pinterest image size is 1000 x 1500 px (again, an aspect ratio of 2:3).

For video Pins, they should be a minimum 4 seconds up to a maximum of 15 minutes. The video aspect ratio should be: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical), or 16.9 (widescreen). The video file type should be .mp4, .mov or .m4v

For your Pinterest profile photo, upload images 165 x 165 pixels.

YouTube Image Sizes

The YouTube “Channel Art” or cover image size is 2560 x 1440 pixels.

For YouTube video “Custom Thumbnail” image sizes, use 1280 x 720 pixel images.

PERFECT EXAMPLE YouTube Custom Thumbnail Image (with bright color and value proposition text):


Click here to download our favorite Social Media Content Calendar Template (provided by HubSpot)!

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