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Rich Pins

Updated: Jun 21, 2022

What are Rich Pins + How to Set up Rich Pins on Pinterest

What are Rich Pins?

Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of Rich Pins: app, product, recipe and article. Read more at:

Rich Pins show metadata right on the Pin itself, giving Pinners a better experience and therefore increasing engagement. Information in a Rich Pin is independent of the Pin description.

“Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.”

How to Set up Rich Pins?

Setting up Rich Pins is a two-step process.

First, you’ll need to add metadata to the content on your site.

Second, apply for Rich Pins

“You need to verify your Rich Pins before they appear on Pinterest. Choose any page on your site that you’ve added metadata to. Enter your chosen URL in Pinterest’s validator and click Validate. Correct any problems you see with your metadata. Once everything is correct, select one of three options to indicate how you’ve marked up your pages: HTML Tags (if you are using Open Graph or metadata), oEmbed (if you used the oEmbed format) or Shopify (if you have a Shopify store). Click Apply now.” Article source:

***You only need to validate one URL to apply for Rich Pins on ALL your URLs for that single domain. No need to submit all of your URLs!

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