Updated: Apr 7
Landing Pages / Lead Capture Pages are a page on your website that is used to capture email addresses. Your goal is to funnel the user through valuable content, then provide an item of value in exchange for their email address (i.e. more content, product, ebook, etc.)! Our favorite landing page creator is ClickFunnels: https://www.clickfunnels.com (the founder is in the video below!)
Leadpages – The #1 Rated Landing Page Builder
Many of our clients use the software Leadpages to build and host their landing pages (i.e. opt-in pages, lead capture pages, squeeze pages, etc.) Lead Capture Pages are a KEY part of our business. You want to attract people to your website, blog, etc. with great content. Then offer that user MORE great content in exchange for their email address on a LEAD CAPTURE PAGE (Landing Page). Then once you have the email, we can promote your product or service for sale!
This is the process of leading your customer DOWN THE MARKETING FUNNEL!
Check out this Leadpages mini-course and all their other free Landing Pages/ Marketing courses here: www.coursenvy.com/leadpages
What software do we LOVE just as much as Leadpages?
My top 3 secrets to creating a lead generation sales funnel that converts are… [click the link below to continue reading this blog post]
ConvertKit – Email Marketing meets Landing Page
We have switched from MailChimp to Aweber to a few other email marketing platforms, to finally land on our current favorite, ConvertKit! The nice thing about the ConvertKit software is that in perfectly integrates easy-to-build landing pages WITH your email service provider… therefore making really segmented email lists a breeze. For example, if someone signs up via a form or landing pages on one of my websites, I will know exactly where that user signed up and they will start receiving autoresponder emails right away! Learn more about ConvertKit with our free course at: https://www.coursenvy.com/convertkit/
Unbounce – A Solid Choice for Landing Page Building
Whether you’re a newbie landing page creator or the best of the best, Unbounce makes it easy to build custom landing pages for any campaign and boost your conversions. Now, check out Unbounce’s amazing Landing Page Tutorial.
Still have questions about growing your email list?
Sign-up for our mini-course on How to Grow Your Email List to 1,200+ in 30 Days with FREE Traffic! Just submit your email in the form below:
17 Elements of the Perfect Sales Page
stats – backup your claims
images – high quality graphics
about – why people want to learn from you, tie in your story to benefits from what you are selling, and why trust you
press logos – where have you been featured, CLOUT
video – quick tutorials/tours
course outline – focus on typing YOU
pricing compare – what value at each tier
pricing tiers – intro offer and VIP
bonus – 2-3 bonus items
guarantee – 30 or 60 day, but hold them accountable
payment options – discount $997 or 12 mo $97
call to action – tell people exactly what you want them to do “click here to enroll” bright and stands out
live chat – offer instant help or FAQ section
who is this for – be specific
BONUS: Include an automatic email sequence for new students about getting back in the course and offering help… continue to offer value and upsell when fitting!