The Amazon A+ content feature enables brands to change the product descriptions of branded ASINs.
Why Amazon Brand Registry?
In order to create A+ Content, you need to complete Amazon Brand Registry: https://sellercentral.amazon.com/gc/brand-protection
You can use this tool to describe your product features in a different way by including a unique brand story, enhanced images, and text placements.
Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic, and increased sales when used effectively.
Your A+ content will display in separate placements on the detail page and can include the following content types:
Enhanced Product Description-More details on product features and uses to augment the bullet points and images in the main product detail page. This will help customers make purchase decisions by proactively answering their questions.
Custom paragraph headers and images
Unique image and text layouts
Product comparison charts
Bulleted feature lists
Appears in the Product Description section of the Amazon detail page
Brand Content - Educate customers about the history of the brand, as well as its values and product lines.
Carousel display with full screen background on desktop and mobile devices
Image and text cards
Links to the brand store
Appears in the From the Brand section of the Amazon detail page
You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry, and have up to 20 pending submissions in review at one time.
This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Amazon Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.
How to Create Create A+ Content
To create A+ Content for your product, follow the steps at:
-Select A+ Content Manager from the Advertising menu on the Seller Central homepage.
-To add content, click Start creating A+ Content and choose the content type you want to create. You can include the following types of content through A+:
Enhanced Product Description: More details on product features and uses to augment the bullet points and images in the main product detail page. These help customers make purchase decisions by proactively answering their questions.
Brand Content: Educate customers about the history of the brand, as well as its values and product line(s).
-Follow the onscreen prompts to name your content and then select modules to create the style you desire.
-Populate the text and image slots. When adding an image to your content, you can either upload a new image by dragging and dropping into the Add Image uploader or choose an image in your Creative Assets library. The Creative Assets library includes images you previously uploaded in A+ Content or other programs, such as Sponsored Brands, and allows you to categorize your images with tags and search, sort, and filter the images based on size, last modified date, and other criteria. While you are adding content, you can click Preview at any time to see what your content will look like in both desktop and mobile versions.
-You can apply ASINs to the content in the ASINs tab on the Content details page. You can add any ASIN from an ASIN family to the search box to find all the ASINs in the family. Select the The use of blurry or low quality images, and images with watermarks or small text that is unreadable when shown on mobile devices, is not allowed. ASINs that you want to apply to the content and click Apply. You can also use our bulk upload feature to upload a spreadsheet with the ASINs that you want to apply. You will be required to use bulk upload if you want to add more than 1,000 ASINs to the content.
-Create language variation drafts for other languages that customers use in the country. For instance, since many customers in US choose to shop in Spanish, rather than English, create a language variation for Spanish in US. This step copies your content and applied ASINs as drafts that you can use to add translated content. You will be able to review and submit these drafts individually later. To help customers who shop our stores in different languages, Amazon may also create language variations automatically. The automatic content translations are only created for languages where you have not previously published the content. You can edit or delete them using the A+ Content Manager.
-Click Review & Submit to review the final draft of your content, including the applied ASINs, and click Submit for approval to send the content for validation and approval.