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Amazon Deals & Amazon Coupons

Updated: Jul 21, 2023 customers can discover coupons on the Amazon Coupons home page, in search results, on product detail pages, on the offer listings page, and in their Amazon carts. As an Amazon seller, you can create digital coupons, deals, and offer discounts on a single product or a set of products!

Amazon Coupons provide a sales boost with the green “SAVE $x.xx” coupon label in search results and on the listing.

Amazon Deals are time-bound, promotional offers where an item is featured for a limited time on the Amazon Deals page.

Editing your Amazon product listing “Sale Price” changes the actual price of your product on Amazon for all customers, for the dates you specify. This is also great for when launching a product to spike sales/BSR and increase conversions with a low product price.

Percentage Off promotions are our most used Amazon Promotion. When discounting single unit purchases, consider implementing a limited-time Sale Price. Customers respond to limited time offers when they face the possibility of missing the offer! FOMO (fear of missing out) is real! Experiment with the promotion duration. You can also set up a promotion with a tiered Percentage Off discount structure to encourage the customer to buy more because they get a better discount.

How to Create Amazon Coupons

Log in to your Amazon Seller Central account. Click Advertising in the top-left dropdown menu. Select the Coupons option.

#1 – Add products to your coupon

You can feature up to 200 products in one coupon. While adding multiple products, selecting within the same sub-category or product group will help provide a better customer experience.

#2 – Set discount amount and budget

You can offer percentage or money-off discounts. For a better customer experience, we require the discount to be between 5% and 80% of your lowest price for the product in the last 30 days. The budget you set will be utilized as customers redeem your coupon. We will deactivate your coupon when your budget is fully utilized.

#3 – Schedule and target your coupon

You can set a duration up to 3 months for your coupon.

#4 – Review and submit

One final check to see if everything looks good before you submit your coupon!

When launching a product, we offer a discounted price to ensure sales each day. For the Claim Code we select "Single-use" and send each unique promotion code to members of our launch email list. We evenly space out "Single-use" codes sent each day over a week to ensure equal sales each day which helps boost our listing BSR.

How to Create Amazon Deals

You have 2 options when creating Amazon Deals.

#1 – A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory. Learn how to use Lightning Deals to help improve your brand awareness and sales.

#2 – A 7-day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.

To be eligible for deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars.

Lightning Deals are flash sales where a product is featured for several hours on theAmazon Deals page, one of the most visited pages on Amazon. 7-day Deals are also featured on the Amazon Deals page for up to 7 days at a time. The Deals page, is one of the most visited pages on Amazon. Featuring a product as a Lightning Deal or a 7-day Deal might help increase sales, and it can also be an effective way to reduce your inventory. There is a fee required to run a Lightning Deal or a 7-day Deal.

Seasonality: All products have an optimal time of year to sell to customers. Choose the week that best optimizes the seasonality of your product.

On-Amazon competition: Your Deal might be the best-priced product on Amazon, but consider whether the price is competitive to similar products from other brands and sellers.

Off-Amazon prices: The suggested price ensures that your product is the best-priced product on Amazon. However, consider whether the Lightning Deal price is competitive to prices on websites outside of Amazon.

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