Updated: Apr 19
Amazon.com customers can discover coupons on the Amazon Coupons home page, in search results, on product detail pages, on the offer listings page, and in their Amazon carts. As an Amazon seller, you can create digital coupons, deals, and offer discounts on a single product or a set of products!
How to Create Amazon Coupons
Log in to your Amazon Seller Central account. Click Advertising in the top-left dropdown menu. Select the Coupons option.
#1 – Add products to your coupon
You can feature up to 200 products in one coupon. While adding multiple products, selecting within the same sub-category or product group will help provide a better customer experience.
#2 – Set discount amount and budget
You can offer percentage or money-off discounts. For a better customer experience, we require the discount to be between 5% and 80% of your lowest price for the product in the last 30 days. The budget you set will be utilized as customers redeem your coupon. We will deactivate your coupon when your budget is fully utilized.
#3 – Schedule and target your coupon
You can set a duration up to 3 months for your coupon.
#4 – Review and submit
One final check to see if everything looks good before you submit your coupon!
How to Create Amazon Deals
You have 2 options when creating Amazon Deals. https://sellercentral.amazon.com/help/hub/reference/G202111490
#1 – A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory. Learn how to use Lightning Deals to help improve your brand awareness and sales.
#2 – A 7-day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.
To be eligible for deals, you must be a Professional Seller with at least five Seller Feedback Ratings per month and an overall rating of at least 3.5-stars.
Lightning Deals are flash sales where a product is featured for several hours on theAmazon Deals page, one of the most visited pages on Amazon. 7-day Deals are also featured on the Amazon Deals page for up to 7 days at a time. The Deals page, is one of the most visited pages on Amazon. Featuring a product as a Lightning Deal or a 7-day Deal might help increase sales, and it can also be an effective way to reduce your inventory. There is a fee required to run a Lightning Deal or a 7-day Deal.
Seasonality: All products have an optimal time of year to sell to customers. Choose the week that best optimizes the seasonality of your product.
On-Amazon competition: Your Deal might be the best-priced product on Amazon, but consider whether the price is competitive to similar products from other brands and sellers.
Off-Amazon prices: The suggested price ensures that your product is the best-priced product on Amazon. However, consider whether the Lightning Deal price is competitive to prices on websites outside of Amazon.