The Complete Facebook Business Manager Guide
You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business.
You just need a personal Facebook profile to create a Business Manager account. You will use your personal Facebook username and password to sign into Business Manager: https://business.facebook.com
Do I Need a Business Manager?
- Do you need more than one Ad account?
You need to create separate ad accounts for every client or business you serve. Plus you can pay for ads with different payment methods and organize reporting by varying websites/accounts.
- Do you need to request access to Pages or Ad accounts?
If you have clients, you can request access to their Pages and Ad accounts to become an analyst, advertiser, or admin.
- Do you need to assign permissions to people working together?
You can allow specific, role-based access to Ad accounts, Pages, and other assets that your business manages… as well as easily see who’s working on what.
- Do you need business-level insights and reporting?
You can see the performance of your ads across different Ad accounts and get reports of the assets and people your business is responsible for.
YES, You Need a Business Manager!
If you answered YES to any of these questions, it is time to set up your free Facebook Business Manager account.
Whether if you are a business with multiple brands and websites OR if you are an ad agency with multiple clients… I suggest everybody with more than one asset and/or employee use a Facebook Business Manager account.
Facebook Business Manager
Before you create your Facebook Business Manager, the first step is to create a Facebook Page for your business.
How do I create a Facebook Page? https://www.facebook.com/business/help/104002523024878
If you have already created your Facebook Page or someone else at your business has, you will need to be added to the Facebook Page as an Admin before you can create the Facebook Business Manager account.
How to Add Admin / Employee to a Facebook Page
What are the different Page roles and what can they do? https://www.facebook.com/help/1206330326045914