Sponsored Product Ads on Amazon

Amazon is a GIANT marketplace! As a seller, in order to get your product listings to stand out, you need to PROMOTE your listings from within the Amazon Seller Central platform with Sponsored Product Ads! Increasing visibility and sales on Amazon go hand in hand. Amazon enables sellers to market directly to their target market of choice via keyword-targeted pay-per-click (PPC) ads that promote individual product listings on Amazon search results pages (what Amazon calls Sponsored Product Ads!)

Check out this lecture from our #1 rated Amazon FBA course on Udemy (https://www.udemy.com/amazon-seller-central-make-the-most-of-amazon-fba/?couponCode=THANKS-UP-AMZ-10)

Sponsored Product Ads on Seller Central

Besides Sponsored Product Ads, Amazon also offers Headline Search ads! I like to use both to take up the MAXIMUM ad space possible on the Amazon platform.  Watch this video to see how we use Sponsored Products Ads and Headline Search Ads together:

Learn more about advertising on Amazon at: https://services.amazon.com/advertising/overview.html

Sponsored Product Ads Key Metric

The #1 metric I look at when running Sponsored Product Ads on Amazon is the Advertising Cost of Sales or ACoS. Advertising Cost of Sale (ACoS) is a metric used to measure the performance of your Amazon ads!

Advertising Cost of Sale (ACoS) = PPC Costs / PPC Revenue

Amazon FBA Course

Continue learning about Amazon ads by taking our #1 rated Amazon FBA course on Udemy today at: https://www.udemy.com/amazon-seller-central-make-the-most-of-amazon-fba/?couponCode=THANKS-UP-AMZ-10

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