MailChimp Automations

MailChimp Automations are like a second brain… for your business!

The more automations you use, the more powerful your MailChimp brain will be. Scroll through our TOP 10 automations that work together to build your brand and sell more stuff!


1. Retarget with Ads

Find people who visited your site, then bring ‘em back with an ad on the Google Display Network. It’s like a lasso—but for businesses, not cowboys.

Watch how Simple Gum uses MailChimp Automations:


2. Recover Abandoned Carts

Your MailChimp brain can automatically remind people that they have items left in their cart, averaging 37 times more orders than bulk emails.

See how the company uses their MailChimp brain to sell all the stray socks and underwear people leave in their carts.


3. Find New Audiences with Ads

Find customers like the ones you already have with Facebook and Instagram ads—it’s 25% more effective than interest targeting. Think of it like crashing a friend’s party, except then you sell a bunch of stuff to your friend’s friends.

Find customers with Facebook Ads:


4. Create Emails in MailChimp

Watch Live Love Polish talk about how they use automations to turn boring emails into not-boring emails:


5. Reward your BEST Customers

Your loyal customers deserve to be rewarded. And since rewarding your customers earns you almost 6 times more orders than bulk emails, you’re basically rewarding yourself. Which you deserve.

See how Cheese Grotto uses MailChimp to reward their most loyal customers, so they’ll tell more people and buy more stuff:


6. Follow up with People who Purchased From You

Your MailChimp brain knows the people who bought things from you. And it knows that automated follow-up emails increase orders 4.7 times more than bulk emails. So you can send an email to only those people that says, “Hey, people. You bought things. You should buy some other things.” But if you don’t want it to say that, you can tell it to say something else.


7. Say HELLOOO to your NEW Subscribers

Hickies uses this automation to give new customers the warm and fuzzies.


8. Email New Order Confirmations

Use your MailChimp brain to let customers know when orders have been made or are on their way for delivery. It’s like when we count down to “Happy New Year,” except the New Year is a delivery and the numbers are automated emails.


9. Thank New Customers

Sometimes your regular brain can’t remember to say “thank you.” Like when you sneeze and someone says “bless you,” but you forget to say anything back. That’s why your MailChimp brain remembers to thank first-time customers, who go on to order 5 times more stuff than they would from bulk emails. If you remember, maybe say “thank you” to your brain.


10. Retarget Visitors to your Website with an Email

Sometimes people visit your site but forget to buy stuff because they’re distracted by a celeb doing a big huge tweet or something. Good thing your MailChimp brain sends them an automated email like, “Don’t forget about this great product. Sincerely, An email.” Those people are more than twice as likely to buy it, and you’ll get phone-notified if that happens. Ding!


How to Setup MailChimp Automations

Personalize your marketing with powerful automations that talk to your customers just like you would. Save time so you can focus on other aspects of your business. MailChimp’s marketing automation software helps you stay connected to your customers every step of the way—and it’s absolutely free!

First things first… we need to integrate your MailChimp with Facebook Ads!

To integrate Facebook with your MailChimp account, follow these steps.

  1. Log in to your MailChimp account.
  2. Click your profile name (top right corner), and select Account.
  3. Click the Integrations tab.
  4. Click Facebook to expand the Facebook integration details, and click Log In. After logging in to your Facebook account, select your Facebook Page from the dropdown menu. Click save.

mailchimp automations facebook

Next, we want to integrate our store with our MailChimp account. MailChimp offers free integration with BigCommerce, WooCommerce, Shopify, Magento, and PrestaShop. Click the “Get Started” button and select your eCommerce platform.

MC integ store

Follow along as we integrate MailChimp with our clients WooCommerce shop!

First, I will select the WooCommerce site option:

mailchimp automations woocommerce

Next, we will need to connect to WooCommerce. For WordPress, this can be simple integrated via a plugin.

Click the “Get MailChimp for WooCommerce” button, then download the “MailChimp for WooCommerce” plugin. Here is a direct link:

Download the plugin, install it on your WordPress admin site and use your API key to connect the plugin.


Now that the plugin is installed on your WordPress website, you will need your MailChimp API key. Follow these instructions for generating a key:

  1. Click your profile name to expand the Account Panel, and choose  Account.
  2. Click the  Extras drop-down menu and choose  API keys.
  3. Copy an existing API key or click the  Create A Key button.
  4. Name your key descriptively, so you know what application uses that key.

Your store is now connected to your MailChimp!

Let’s take a look at all the variations of Automation campaigns we can now create within MailChimp:

Still have questions about MailChimp Automations?

Take our MailChimp Mastery Course here:

Also check out the free resources MailChimp has to offer!


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