Instagram Ads – The Complete Step by Step Guide
Instagram ads can be incredibly powerful when done the right way. If you’re familiar with running ads on Facebook, then the process will be easy. If you’re new to the ad game, there are some key things you should know before you get started.
Why should you be using Instagram ads?
Instagram is one of the fastest growing platforms out there, and with 500 million daily active users, your target audience is likely already using it.
A study by Instagram showed that 60% of users say that they learn about products and services through Instagram. Plus, 75% say they took action – such as visiting a site – after seeing post.
So, no matter what your product is, getting it exposed in front of the right eyes on Instagram can have a big pay-off.
💡 Knowing who your ideal audience is on Instagram is huge! Enlisting the help of a Instagram Marketing Service can help you find it.
Advertising in the Instagram App
Promoting ads on the Instagram app does not allow for as much customization as the Facebook Ads Manager.
If you have an Instagram post that’s generating a lot of engagement, you can promote it right on the app to reach even more people. If you’re struggling to increase your engagement, it might be time to switch up your strategy.
Once you have the post you want to use, just click the “promote” button in the bottom right corner, and you’ll be prompted choose your advertising options.
After you set your goals for the promotion and run the ad, you can track results of in-app promotions in your Facebook Ads Manager.
Instagram Ads Best Practices
Now that you know the ins and outs of creating an ad, there are some tips you should keep in mind to see your ads succeed. And since you’re driving more traffic to your page, you also want to ensure you optimize your Instagram profile for the best, lasting results!