ConvertKit Review: Simple Yet Effective Email Automation For Bloggers
One of the most effective marketing techniques is ‘email marketing’. The use of email marketing has become more prevalent in the recent times. If you are looking to boost your business, then email marketing can be a key tool, as it will help you build relationships with your customers and make sales. We have used nearly EVERY email platform out there and we will discuss the pros and cons of them all in this ConvertKit Review (ConvertKit is our most recent and best platform in my opinion — here is our ConvertKit free trial / demo link).
If the reports from Capterra are to be considered, then the average return a person would get on spending $1 on email marketing is $44.25. This makes email marketing a lucrative sector to invest time and money.
Having a good ESP (Email Service Provider) will allow you to gather leads via forms, make an autoresponder series and send email broadcasts. Moreover, you will be able to track the conversions you made. There are various autoresponders available on the market these days. If you are signing up on any email list, then there is a huge possibility that those companies are either using Aweber or Mailchimp.
The standard feature set of Aweber has worked flawlessly for us for a long time. Marketers just need to send out emails and integrate their desired tools like Click Funnels and LeadPages.
With a plethora of email service providers available these days, it becomes important for marketers to choose the right service provider that fulfills all the requirements that they have in the first place.
The product that we’ll be reviewing today is ConvertKit. ConvertKit is an email service provider, which primarily focuses on the business start-ups, podcasters, and bloggers. Basically, those who are looking to expand their audience base can make use of ConvertKit (another great blog about our initial switch to ConvertKit is here: https://www.coursenvy.com/convertkit/)
The founder of ConvertKit is ‘Nathan Barry’. He wanted to build a transparent platform, which would help people increase their audience size and automate responses. The systematic approach with which the platform was introduced has lived up to its potential. The company started making $30,000 a month in a span of a few months. In 2016, the revenue generation further exploded to approximately $500,000 a month in 2016.
The journey of ConvertKit from a small start-up to now a top-rated SaaS product is quite outstanding. There is no need to use the product in order to understand how wonderful it is. One can get a good idea from the blogs that are published on the company’s website as to what the mindset and strategies of Nathan Barry are.
What is ConvertKit?
If you have ever used any email service provider in the past, then you will find that ConvertKit has many similar features. Check out https://www.coursenvy.com/convertkit/ to find out all the information regarding ConvertKit and our latest switch from MailChimp. If you check out ConvertKit alternatives such as Aweber or Mailchimp, then you’ll find that there are a number of similar features present in these as well.
There is just one term that you will find new in ConvertKit…‘sequences’. In ConvertKit, autoresponder series are called sequences.
Signing up on ConvertKit is quite simple, as you just need to fill in your personal info. When you login for the first time, you will find a very nice webpage of the company. Nathan Barry, the founder of ConvertKit has an expertise in UX design. His proficiency in the field can be clearly seen in the ConvertKit workflow that he has designed, as everything he has done is stylish, intuitive and user-friendly.
Collecting leads are also quite simple, as the facility of creating web forms and landing pages has been given within the ConvertKit editor. ConvertKit landing pages are quite fascinating and serve the purpose in the desired way.
You can begin with three form templates and four free landing page templates. All parts inside the template are editable, so if you want to add your own custom headline, add images or change colors, you can do so. There is just one thing about the templates that I didn’t like… the elements can’t be moved from one place to another.
One of the highlighting ConvertKit features is the availability of a very nice template, which will come in handy for those who have never built a full blown autoresponder series ever before. This template will help them draft emails that they wish to follow.
The process of sending ConvertKit emails
It is your automated sequences, which your subscribers will use on most occasions, but sometimes, you might need to send out one-off emails to the people. If you have a webinar coming or you want to promote your new product, then it is you who will have to send emails. ConvertKit has a couple of features that will fulfill this requirement.
You can send broadcast emails much easier using the features that ConvertKit has added in this regard. Start off with choosing the subscribers whom you want to send emails to. All your subscribers will be in a one big account list, but don’t you worry thinking about how are you going to select the desired subscribers.
ConvertKit has made all the arrangements to filter the subscribers that you are looking for in the first place. You can filter subscribers with specific tags, forms, sequences or even date. If you want to just target your cold subscribers, then that too is possible, as the company has given a filter for that.
Now, you just have to write your email, which will be a manual process, as there is no drag and drop feature available in the ConvertKit email. Using simple text and HTML emails are quite easy in ConvertKit.
Personalizing emails using TAGS
This feature has been recently introduced to segment subscribers within emails. EXAMPLE: If you want to offer a special discount to your VIP customers, and keep the price unchanged for regular customers, then your subscribers who have the ‘VIP’ tag are going to get that special email with ‘discount’ related information. Others will get normal emails.
Auto resend broadcasts to those who didn’t open in the first place
It is quite normal to find some customers not opening your emails when you broadcast it. It could be due to any reason, maybe your email subject line wasn’t that great or maybe they were busy doing some other work.
So, ConvertKit has a feature that allows you to re-target all those customers who didn’t open your email the first time. You just need to click that broadcast email, which you want to send again. Then, click on ‘Resend to unopens’ button, and once you do so, it will take you through the broadcast mail workflow. This time around, you will be targeting only the unopened subscribers.
Lead magnet double opt-in
If you know of or have ever used lead magnets to collect more leads, then you are going to love the option that ConvertKit has. It is a lot easier in ConvertKit to double opt-in. There won’t be any boring and monotonous double opt-in email for your subscribers to see, but they are going to see a very beautiful email, which looks elegant and professional.
Also, you don’t have to worry about sending different emails to subscribers belonging to different groups. If you have a few subscribers in your VIP list and others on the usual list, then the VIP ones will see a different version of the email. This is a great email segmentation, which is exclusive to ConvertKit.
Automation features of ConvertKit are one of its highlighting features because it allows users to automatically segment their lists into those subscribers who have similar sort of interests. There is no need to send emails to the entire list when you can send out emails to a specific list of subscribers who are familiar with the concept that you’ve mentioned in the email.
For example, if you want to promote a new book, then you can simply create an automation rule in which you can tag those who click on the link that you added in the mail. You can describe that tag in order to ensure that people click on that.
The tag description could be anything from book name to an interesting topic that you’ve mentioned in the book. As people check out the email sequence, you will get the opportunity to build up a segment of subscribers who are interested in your book. In your follow-up email, you can target those people.
If you want, you can add some ConvertKit discount code to make things interesting for your subscribers. You are going to see a better engagement and increased conversions from your subscribers as you have a targeted segment.
ConvertKit is also associated with multiple shopping carts such as SamCart, Shopify, and Gumroad, which allows people to segment subscribers by the method of buyers VS non-buyers. Learn more about these associations at https://www.coursenvy.com/convertkit/. You will find a lot of interesting info regarding the companies that ConvertKit has joined hands with as of late (see ConvertKit Integrations for the latest).
You can also use Zapier support by ConvertKit to help integrate the shopping cart if it is not included in the first place. After integrating the shopping cart, you get one more trigger, i.e., ‘purchases a product’. This trigger allows you to tag your users by product name so that you know which subscribers have bought your products.
You can even send follow up emails to those who have purchased your products, informing them about the product updates, asking for testimonials or offering upsells.
Why this product is so powerful!
When you send emails to your list, which have products that appeal to only a small subset of subscribers, then you may end up alienating all those who aren’t interested.
What this will do is force them to unsubscribe from your email or put it in the category of spam or simply ignore your future emails. So take advantage of the power of ConvertKit segments and filters!
When compared to its competitors, ConvertKit is a bit expensive. For the list of 1,000 subscribers, the cost of ConvertKit and its close competitor Aweber is $29 per month, but when the number of subscribers’ increases, then the price difference between the two companies also becomes wider.
A unique thing about ConvertKit is that it counts a subscriber who has joined multiple courses as one subscriber. So you are not going to get billed multiple times. Other companies charge for TOTAL subscribers… even repeats! ConvertKit has all the qualities to be considered the best email marketing software!
ConvertKit free trial
The company doesn’t offer any free trial, however, you will get a 30-day money back guarantee if you don’t like the services of the company. Give them a test run with our “DEMO” link: http://www.coursenvy.com/convert-kit
ConvertKit VS the competition
Now it is time for this ConvertKit Review to get into the details of ConvertKits closest rivals, i.e., Aweber, Mailchimp, Getresponse, Ontraport, etc.
ConvertKit VS GetResponse
ConvertKit is a platform that is designed for bloggers and content marketers, whereas Getresponse is made to cater to the needs of the online marketers. Marketing automation is the primary feature in ConvertKit. Email marketing functionality and creating sequences are quick and easy in ConvertKit, as it has a very efficient email marketing automation system. GetResponse also includes a number of powerful marketing automation features.
There are more features in GetResponse than in ConvertKit since GetResponse is primarily built for online marketers. The landing pages in GetResponse are a lot more powerful than ConvertKit because that’s what attracts PPC marketers. Everything in ConvertKit is simple, and when it comes to GetResponse, it is a lot more powerful and versatile for PPC pros.
ConvertKit VS Ontraport
Another company that is giving competition to ConvertKit is Ontraport. Ontraport is designed for small business owners, therefore, it is obvious that the email marketing automation tool incorporated in this company is going to be huge.
Features like SMS marketing, upsells, order forms and more are added in Ontraport. The target audiences of ConvertKit and Ontraport are totally different, so features that are available in Ontraport are more or less irrelevant to the people using ConvertKit.
- Crisp, intuitive interface.
- Marketing automation is quite easy to implement.
- Ideal for implementing content upgrades.
- Double-opt-in functionality is automated while using lead magnets.
- Tag based system.
- No charges for subscribers who have subscribed to multiple courses.
- Zapier integration.
- Makes use of tags to personalize emails.
- New features are added from time to time.
- Unable to handle more complicated automation.
- The absence of A/B testing features.
ConvertKit Review: The Verdict
ConvertKit is an interesting choice for those who want a mix of everything on a single platform. Many top bloggers like Kim Roach and Pat Flynn are using ConvertKit to manage their lists, so this would inject some confidence in you regarding the company.
A standout feature of ConvertKit is the refined UI design and easy to implement automation rules.
When we talk about the future of email marketing, then automation stands right in the front. You can have complete control over your emails that you send to your list and get better conversion rates with ConvertKit.
The company is constantly upgrading its system and adding new things to make emailing much simpler for its subscribers. So, click the banner below to try ConvertKit and see how dramatically it changes your business!