Building Facebook Dark Post Ads is a smart way to reuse Facebook posts with high engagement in various Facebook ad sets!
When you create a Facebook ad, most marketers just build the inline post that they create within the ad builder:
This is the norm for most ads you create, BUT if you want to use this same ad in multiple ad sets, you will have to rebuild it in EACH ad set AND lose all the comment, likes, share, etc. engagement!
How to Create Facebook Dark Post Ads
Go to your Facebook Ad Manager page: www.facebook.com/ads/manager
Click the top left menu and select Page Posts:
Select your Facebook page on the top far left, then click the “Create Post” button of the top far right:
Select your Post Type for the ad you plan to build (Link… etc.)
Build your Facebook Dark Post!
Click the “Create Post” button.
Go back to building an ad in your Facebook Ads Manager.
Click the “Use Existing Post” tab at the top.
Select the Unpublished Page Post you just created!
What is great about these Facebook Dark Post Ads is that you’ll now be able to create multiple campaigns or ad sets that promote the SAME “unpublished or dark post”, without losing the LIKES, COMMENTS and SHARES!